# Advisor: Why You Need To Re-evaluate The Consumer Journey
In this installment of “In-Depth Analysis,” Dennis Moseley-Williams and presenter Jay Hummel explore how advisors should perceive the consumer journey in the current climate. Dennis is of the opinion that the change to a “service and experience” framework prioritizes the consumer’s welfare.
The majority of firms vend commodities and services, whereas superior firms fashion worthwhile journeys. Dennis implores executives to re-examine worth, devotion, and the genuine desires of consumers.
**Dennis Moseley-Williams:** As a writer, orator, and seasoned economics professional, Dennis steers firms to evolve from dealings to metamorphoses—rivaling on significance rather than expense. He established his firm, DMW Strategic Consulting, in 2002 and dwells in Ottawa, Ontario.
