Coinbase is taking steps to reinforce its standing in the on-chain economy by procuring Spindl, a platform centered around enhancing the visibility and user procurement for decentralized applications (dApps).
Coinbase views this as an organic advancement, expressing that aiding developers in constructing on-chain applications draws in users, which subsequently motivates more developers to engage with the ecosystem. By expediting this cycle, they intend to usher more individuals into the on-chain sphere.
Spindl, established in 2022 by former Facebook advertising team associate Antonio Garcia-Martinez, concentrates on reconstructing the advertising tech infrastructure for the on-chain economy. Garcia-Martinez, who formerly contributed to Facebook’s initial ad targeting and trading systems, has been committed to resolving the obstacles of user procurement and engagement for decentralized applications.
Following the procurement, Spindl will proceed to assist its current clientele while additionally merging with Coinbase’s Layer 2 blockchain, Base. Coinbase underscores its dedication to open standards, aspiring to formulate an equitable and scalable ecosystem for advertisers and publishers.
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By incorporating Spindl into Base, Coinbase strives to enable on-chain developers with enhanced app discovery and distribution proficiencies, ultimately propelling the acceptance of on-chain applications.
